RACHELLE
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MY CREATIVE TOOLKIT
BRINGING STORIES TO LIFE
CREATIVE DIRECTION
From concept to execution, I shape the visual and emotional tone of a brand, campaign, or artist — always rooted in a deep understanding of how people think and feel.
STORYTELLING CONTENT
Whether it’s TikToks, Reels, or behind-the-scenes edits, I create scroll-stopping content that brings out the unique story behind each person or project.
STRATEGIC THINKING
With a background in Cognitive Science, I bring insight-driven strategy to creative work — designing for attention, memory, and emotional impact.
(about)
Hi, I'm Rachelle — a creative strategist and storyteller with a background in Cognitive Science.
I help artists and brands express their voice through identity, storytelling, and strategy — blending creativity with a deep understanding of how people think and feel.
from idea → rollout
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TARA MACRI
1.3m+
Impressions
Reached over 1.3 million accounts in 2024 through a mix of short-form storytelling and strategic paid boosts.
+200%
Interaction Growth
Doubled audience engagement through consistent posting and rapid content testing.
100k+
Spotify Listens
100k+ listens driven by coordinated storytelling and platform-specific promotion.
150+
Posts Created
Multi-platform rollout with 150+ tailored posts.
MARSHMALLOW SEEDS
A brand built on softness, fan love, and visual storytelling
BRAND OVERVIEW
Marshmallow Seeds is a nostalgia-fueled streetwear label celebrating the golden era of fan culture. Blending bold graphics with heartfelt references, the brand transforms pop culture memories into wearable pieces that spark connection and joy.
RACHELLE TRAN
Contact
Los Angeles, CA